Carlsbad Strawberry Company has been growing Strawberries for 4 generations and the experience shows! Our strawberries are the tastiest around, grown with love and passion. We have been in Carlsbad since the 1950’s growing with the city around us, and even seeing Interstate 5 come into being. Dedicating ourselves to giving back to the community, we work with local schools, churches, non-profits and more. When you visit us you are visiting family – we look forward to welcoming you to our Strawberry Fields!

Carrisito Ranch – 4th generation local ranch selling “on the hoof” beef and pork as well as USDA approved beef, pork, lamb, goat and poultry.
The Julian Cider Mill – 4th generation local cider mill – press fresh raw apple cider as well as selling honey, nuts, jams, preserves, and more. 

Daily Blooms is a store dedicated to Helen Daily. Helen’s grandchildren decided to pay tribute to their grandmother by planting 40,000 flowers at their grandparents ranch in De Luz. Fresh lavender, protea, eucalyptus, wax flowers and various fillers. They sell the plants and flowers from Daily Ranch at the store and have other beautiful items for your home. 

At 102 years old, Diamond B Ranch is a sixth-generation cattle ranch in the San Diego Backcountry. They raise high quality beef and poultry and sell direct to consumer.

I am a resident of north county San Diego who fell into farming in 2021 and went through the organic certification process and has been learning methods to manage an organic, sustainable, permaculture farm. We were promoted/showcased as a local farm by the Vallecito’s water district. I hope to expand my permaculture operations and build a 1-acre urban food forest and farm-to-table juice/smoothy/snack concept in Vista, CA.

Flying F Ranch raises Black Angus Beef and offers whole and half shares to locals of San Diego County. They utilize registered Black Angus genetics to amplify their carcass quality and overall end product. The ranch has been run by the Cauzza family since 1921 on the outskirts of San Diego. The ranch started as a dairy operation and then slowly over time transitioned to only beef cattle.

Grubb and Nadler Nurseries is a wholesale container nursery providing California appropriate plants to independent garden centers, landscapes, and landscape designers on the West Coast. 

Hilliker’s Ranch Fresh Eggs has been family owned and operated since 1942. Located in Lakeside, Hilliker’s produces cage-free, vegetarian eggs that are sold along with other goods at their storefront. Hilliker’s also sells to stores and restaurants around San Diego County.

Hukama Produce is a family run operation that grows mainly vegetables on 4acres of land in Ramona, California. Established in 2015, Hukama sells its produce mainly at Hillcrest Farmers market, Foodshed Inc, restaurants and nonprofit organizations like Plus box.

J.R. Organics Farm, CCOF certified in 1986, is 100% organic and committed to growing produce in the purest way possible. They are passionate about growing the most delicious organic produce around and sharing it at local farmers markets and in their CSA farm box.

Julian Farm and Orchard is a U-Pick farm and agricultural experience located in Julian. Their farm offers daffodils, berries, flowers, apples, pumpkins, and Christmas trees. They feature activities such as axe throwing, climbing wall, farm animals, an antique tractor-pulled hay ride, straw bale maze, pumpkin patch, Christmas at the farm, and skating rink.

Mellano Farm Stand is a local family farm that grows flowers & produce as well as produces local, raw honey. The farm stand is open Thursday-Sunday to the public and also hosts seasonal family-friendly events such as strawberry and flower u-pick, pumpkin patches, corn maze, and tractor rides throughout the farm. Festivals such as our annual summer Watermelon Festival featuring our famous sweet gem and yellow watermelons has become a favorite, as have kids’ field trips and summer kids’ camps.

Mountain Meadow Mushroom Farms Inc. is a farm located in the rural area of Escondido in the greater North County San Diego that has been growing mushrooms since 1952. They pride themselves in providing the freshest high-quality product to neighboring grocery stores, restaurants, farmers markets, and direct retail from their farm. They have diversified their product and services to fresh exotic mushroom and growing kits and continue to give away their spent compost to the community!

Rancho Monte Vista is a 4th generation run citrus and avocado farm in Pauma Valley. Andy Lyall is on the Board of Directors of the San Diego County Farm Bureau and the Upper San Luis Rey Resource Conservation District. 

The Flower Fields represents the perfect synthesis of a robust working ranch and regional tourist attraction. Ample parking, an Armstrong Garden Center, special event opportunities, historical information, and floral products are provided to thousands of visitors each year. They can also accommodate guests for events, galas and weddings. Due to the continued benevolence and foresight of the Ecke family, The Flower Fields continues to be a national jewel and an attraction enjoyed for generations.

Nestled in the heart of Hillcrest, San Diego, Cellar Hand embodies a commitment to sustainability, craftsmanship, and community. Through a farm-to-table approach, our menu showcases hyper-local seasonal fare. Our extensive wine list highlights the diverse terroir of California, serving as an extension of founder’s Pali Wine Co. Santa Barbara County winery. By fostering deep connections with local artisans, farmers, fishers, and stewards, Cellar Hand strives to be a destination where guests can savor the essence of California’s bounty in every bite and sip.

Seasonal, sustainable, plant-based, rustic, and comforting. These words are at the foundation of Donna Jean, Chef Roy Elam’s dream restaurant concept, which first opened its doors in San Diego in 2017, and more recently in Los Angeles in 2022. 

Donna Jean is named after chef Roy’s mother, who passed away at the young age of 55 from aggressive breast cancer that he believes could have been prevented if she had been given the knowledge and resources to seek out a plant based diet earlier in life. The story of Roy’s mother is what inspired him to create something that would not only have made her proud but offers comforting, homey, and delicious plant-based food to appeal to even the most stubborn meat eaters. Donna Jean is meant to feel like home to everyone who walks through the door.

Donna Jean serves comfort food that celebrates Southern California’s finest produce—and happens to be 100% plant-based. Seasonality, sustainability, and partnerships with nearby farms are the driving forces behind our menu. Our hope is to start a conversation about what plant-based cuisine can be and to set the wheels in motion for a larger movement.

Herb & Sea is a neighborhood seafood joint in Encinitas, CA. We work with the freshest local fish and produce, transforming the vibrant flavors of our coastline into something bold and bright. Chef Aidan Owens is always in motion, playing with the ever-changing land and seascape to create a menu that evolves with the seasons. His passion extends beyond the kitchen—alongside fellow North County chefs, he hosts live fish breakdowns at the Oceanside Fish Market, spotlighting lesser-known catches and inspiring others to embrace local seafood. Recognized by Eater, Thrillist, and The San Diego Union-Tribune, Herb & Sea delivers a hyper-local dining experience that is constantly evolving—grounded in the coast, shaped by the season, and driven by love for the land and sea.

Jimbo’s Naturally! primarily offers local organic produce in their 100% organic produce department. In 2023, Jimbo’s purchased over $2.6 million in fresh organic produce from San Diego farms!

Marinade on Main is a farm to table restaurant. Their menu selection is derived from fresh ingredients, local produce and proudly served alongside their favorite Beer and Wine sourced from Ramona and San Diego County.

Matsu is the Japanese word for “pine.” The tree is a bridge between cultural inspiration and our sense of place. A connection between its deeply rooted significance in Japanese culture and the rare Torrey Pines that uniquely dot the San Diego landscape. Matsu follows a new light in modern Japanese cooking while paying homage to centuries-old tradition. We honor the philosophies behind the culture and its cuisine while expressing the local terroir and what grows naturally around us, as the Japanese would. The menu is our study of pristine, simple ingredients, the overall experience a balance of ritual and serenity, providing a sense of omotenashi, or Japanese hospitality.

Led by the Michelin-starred expertise of Ian Ward and Danny Romero, The Pony Boy reimagines 1960s classics with a modern twist. Executive Chef Josh Reynolds celebrates local ingredients through innovative techniques, while sommelier Kyle South rounds out the experience with an impressive array of rare and vintage wines to complement each dish. At Ponyboy, every meal is a journey through time, blending culinary artistry with a timeless experience.

Two Ducks is an underground fine-dining experience in San Diego.

We are people who care deeply about great food and exceptional service. Our mission is to bring our favorite elements of fine dining to everyone and to do away with the parts of it that feel artificial. If you’re someone who loves to eat and to experience, we are thrilled you’re here.

We believe fine dining can be about exquisite food and beautiful presentations, while simultaneously being fun, whimsical, and engaging. This is our attempt to make the experience approachable to everyone.

In that spirit, we present Two Ducks: Classic French technique meets Southern California and Mexican flavors.

Plucked from Aesop’s ancient cautionary tales, we’ve chosen to navigate like the two ducks, in taking others with us.

Ethos Culinary (Chef Mary Platis) – Culinary Events with local farmers and support of their produce. Edible San Diego (Katie Stokes) – Magazine bringing people together around local food and drink since 2010.

Established in 2007, Feeding San Diego is the leading hunger-relief and food rescue organization in San Diego County and the only Feeding America member in the region.

If you’re like most people, you’re probably curious about where your food comes from but may not know where to find the answers. Enter Alexandra Rae, owner and creator of Harvest Joy – a space where farming stories, farm fashion, and fresh produce tips take center stage. Harvest Joy takes you behind the scenes to learn more about how food is grown and the people dedicated to growing it. 

Alexandra has been connected to farming and agriculture her entire life. In fact, her great grandfather sailed to the US from Ireland when he was only seven years old and took his first job selling vegetables in New York City. You could say fresh produce runs in her blood, and you’d be right. Her passion for agriculture earned her a degree in Agricultural Business Management from Cal Poly San Luis Obispo where she recognized a massive opportunity to more effectively educate and advocate for fresh food through visual storytelling. 

The MiraCosta College Horticulture Program is a community college program offering courses and certificate and/or degree opportunities in Landscape/Design Architecture, Sustainable Organic Production, Nursery Management and Production, a Pathway to PCA, Sustainable Landscape Management, Irrigation, Wine and Viticulture.

Mission RCD promotes the conservation of soil, water and other natural resources in San Diego’s North County to ensure a healthy ecosystem and provide economic benefits and quality of life for landowners and the general public. As an independent, non-regulatory Special District, MRCD engages with its community to restore and solve complex habitat, agriculture, water and other environmental challenges. MRCD provides education, technical assistance and resources and works closely with growers and producers on best management practices for healthy soils, sustainable agriculture, invasive weed abatement, water management and climate change adaptation.

Local Made Simple. We make local food shopping convenient, so bringing home your favorite foods becomes part of your everyday routine. That way, buying nutritious food direct from producers isn’t the trend it once was, but the standard it should be. 

The RCD has been a presence in San Diego County since 1941. Our priorities, structure, and district have evolved over the last eight decades, and our commitment to the conservation efforts unique to San Diego County is stronger than ever.

Resource Conservation Districts were originally created in the early 1940’s to combat the devastating effects of the dust bowl crisis of the 1930’s. Since their inception, the national, state and regional network of Conservation Districts has continued to grow and strengthen over time to meet the ever-changing conservation needs facing their districts.

San Diego Ag in the Classroom (SDAITC), a 501(c)(3) non-profit corporation, was launched in 1996 by agriculturalists wanting to advance ag literacy for students in San Diego County. Its mission is to support and promote the teaching of agriculture, the role it plays in our lives and to encourage careers in agriculture.

The San Diego County Cowbelles are made of up a diverse group of local women who advocate for the local beef industry through Ag in the Classroom, Scholarships, and Beef Outreach events.

If you have ever gone to a farmers’ market, checked out at a grocery store, pumped gas or wondered if that produce was truly organic, you have benefitted from the Dept. of Agriculture, Weights & Measures. While you go about your daily lives, we protect you against the spread of harmful pests, monitor pesticide use, and ensure price accuracy and proper package labeling.

The San Diego County Fair hosts various livestock competitions and an auction of market animals exhibited by local 4H and FFA youth. They work closely with farmers, breeders, and agriculture organizations to promote and highlight the agricultural world.

The San Diego County Water Authority is a wholesale water agency who provides water to agricultural communities through retail agencies.

The San Diego Fishermens’ Working Group represents San Diego fishermen so we may speak with one voice on all matters that affect San Diego commercial fishing.

San Diego County Flower and Plant Association is a trade association of commercial cut flower and potted plant growers and supporting firms in Southern California that was established in 1947. Their mission is to strengthen, advance, and support the floriculture industry in Southern California. 

Affiliated with the Frank Konyn Dairy, the last remaining commercial dairy operation in San Diego County, San Pasqual Valley Soils operates a compost/mulch production operation providing landscapers and farmers a source for soil conditioners, customized soil blends, and aggregates. They are the only source of an organically certified cow manure compost in the region.

Slices of Citrus is a real fruit & vegetable jewelry company founded on sustainability and nature preservation! The owners love nature and all of her beautiful patterns, so they hand slice and paint real fruits & vegetables with an eco-friendly resin to preserve them and turn them into wearable art!

Solana Center for Environmental Innovation envisions a region where all cities collaborate to preserve resources through a closed-loop system that keeps materials out of our landfills and waterways, returns nutrients to our soils, and helps create a systemic change at all levels to address climate crisis. In connection to agriculture, our team offers free assistance in applying to the California Department of Food and Agriculture’s (CDFA) Healthy Souls Program (HSP), which provides financial assistance to California farmers, growers, and ranchers for implementation of one or more HSP agricultural management practices to improve soil health.

Specialty Produce is a family owned and operated food service and retail fresh produce and grocery supplier located in San Diego. A premium provider for more than 30 years, Specialty Produce continues to be a leader in service, product quality, and technology.

As part of the agricultural community, the University of California Cooperative Extension (UCCE) helps farmers implement more-efficient growing methods and solve pest management problems. UCCE academics and staff are mobilizing to address the threat of a changing climate. As stewards of the land, they help develop smart water-use strategies, conduct wildfire education, and help preserve natural areas and farmland. 

WM Agri Service Recycling Inc. is the leading producer of composted soil amendment and mulch products in San Diego County. Their local agricultural communities can confidently rely on WM organics for high-quality products designed to improve soil tilth at prices that maximize profit margins. WM Agri Service is committed to providing organic solutions to their agricultural partners throughout San Diego County and their expansive distribution channels and reliable product availability ensures customers will receive deliveries on-time to meet the needs of each growing season. WM Agri Service offers OIM material in operating certified organic farms in California.